When you think about reading a horror novel, what is it that gets you hooked? The fact that everything you read builds up in your imagination means that the writer has a good grip over what he is writing. For horror fiction writers the most important thing is to induce fear in their audience, and they have some tricks up their sleeves for doing so. The first thing they do is they use their fear. When they are writing about terror, what terrorizes them is their best subject that helps them step into the shoes of their characters. What other suggestion do you have for writing a fitting horror?